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2006 Big Stroller Roll-out, Part 3! The Adventure Continues...
So, you ask, this is supposed to be about strollers. What are you doing with a Mini Cooper in the Review? Well, because of what's inside of it. And because it was a very cool display!
And because, if you are a cutting edge design team from Stanford, this is how you think. And, with marketing whiz wives, you also use a lot of buzz words like "Ethnographics", and "Anthropological research", to explain how you came up with what is, essentially, a $900 infant car seat/car seat carrier combo. And to make the sticker shock hurt more, that does NOT include a stroller seat. JUST the car seat, and carrier. It is very cool, and hi-tech looking. But still, I can't explain why it is nearly a grand, so I will let them: "Always keeping in mind this fundamentally user-centered design approach, they analyzed the engineering and regulatory problems involved and developed patent-pending technologies and designs that make car seats and strollers fundamentally better." OK, I guess that is why. And so, I give my "If we build it, will they buy it?" award to Orbit.Oh, and if you WANT to buy the stroller seat, to avoid potential respiratory problems, plagiocephaly, developmental delays, etc. you won't be able to buy it--yet. It is scheduled to debut about four months AFTER the car seat and frame, which is coming out in the spring.
High in the sky of the show, colors loomed large, like kites flying over the sea, (of booths and concrete and all things baby.) It was the new to the US, designed in Holland and sold there for 13 years, and made in China, "Easy Walker."The colors are great. And as you can see, it stands alone when folded.The US distributor claims it weighs only 15 pounds.
Which is remarkable for an A/T air wheel stroller. But I would really like the chance to weigh it myself.
And the set comes complete with a front fixed and swivel wheels, diaper bag, rain cover, sleeping bag, car seat adapter, bassinette, (like ahem, that other Dutch brand), and of course, canopy and basket. Now all this doesn't come cheap.The complete set will retail for $980!!!!!!!!!!!!!!!!! And so, my "If we sell it for less than a grand, will they still buy it?" award goes to Easy Walker. Now Loyal Subjects, you may well be asking yourself at this point, "How can they charge so much?" Well, blame it on these guys.
At least, the rest of the manufacturers do. Every time you ask them how they can charge so much, they say, well, Bugaboo does. And they sell like gangbusters! No one thought Americans would pay so much, yet they did, and do, and will.
Well they are awfully pretty. And of course, they do offer the Gecko now, for the more budget-minded consumer:
A mere $679, vs. $879 for the Cameleon. (Of course, if you want a white leather hand-painted version by Dutch designer Bas Kosters, that'll set you back $1999.99. But that was not at the show, so it doesn't count.)
Nevertheless, it does point out the 4th, and distressing trend we saw, i.e. skyrocketing stratospheric stroller prices. Most lines have raised their prices by at least 10%. Some more. I don't know why. Blame it on Iraq. Or New Orleans. Or the weak dollar against the Euro. But this is what you will see, come first quarter '06. At least the Bug will now come with a an adult cupholder. No child tray, though. And no doubles. Now just because these guys were successful, does that mean Orbit will be? Or Easy Walker? Or the highchair-on-wheels Stokke Xplory,
which debuted at last year's show? They sell for $749. I think they are kind of cool, in a space-agey type way, but has anyone ever actually seen one on the street? I haven't. I mean, I live in LA, where there are more Frogs on every street corner than 7-11's. Which is a lot.
The big news for them for '06 is the introduction of the bassinette. No word on the price of that yet.
So now that everyone is tiptoeing towards the $1,000 mark, will anyone actually cross it? The answer is yes. Someone already has. And so, the award for the "Priciest stroller of the Show", this year, goes to....drum roll...those captains of the industry...MACLAREN! Yes, I know, they did try out a 2-grand model a few years back. But that was then, and this is now. And heck, who needs titanium, when you've got CARBON MICRO FIBER! It's the same material that is used in golf clubs and tennis rackets. It looks very "Darth Vaderish" to me.(Well my son has a major Star Wars fetish going on right now, and all he will ride in is "Darth Vader" strollers. So I am always on the look-out. ) "Maclaren has gone to the Dark Side", winks CEO Bahman Kia. It is called the "CF 65 06." The Vivacious Dottie Dahm explained that "CF" stands for carbon fiber, "65" is the year Mac started, (40 years ago now!) and "06" is the model year. Which makes it an anniversary stroller of sorts.The seats and canopy trim are a soft, buttery leather. And there is a matching bouncer and front carrier. It's on the same frame as the Ryder, which I DID want. But next to this, it pales in comparison. Although it IS $750 less. Wish I hadn't seen the "CF 65 06." (Which sounds kind of "C-3PO-ish." ) Ah well, a girl can dream...Maybe I'll ask that Santa, lol!
Speaking of car seat carriers, now Mac has their own, the "Easy Traveller." Which most likely tolls the death knell for the Global.Well I guess, if Graco, Kolcraft, and Baby Trend can do it...Nevertheless, I still insist a baby must have a "real" stroller from the start, and not just a frame for a car seat. But that is my opinion; I'm only the Queen.
Speaking of dead and buried, this is the reincarnation of the Mac 3. It is called the "MX 3", and will be out in the Spring.And here is the reincarnation of the Kate Spade:And there, in the background, is the adorable '06 Quest Mod. It will come in lime, blue, and red, too. With or without flowers.
Note the re-designed smooth wheels. Here is the re-designed Volo and nautical Triumph:New Techno Classic:
Rally Twin and dual rear cupholders on the newly re-named Twin Techno:
The story of our next stroller begins on two continents, in 1932. In a goatshed in San Francisco, and a workshop in Barcelona, Spain. ...ah well, 70 years is a long time,so let's just cut to the chase. Those chains of events led up to this, our "Hottest New Line" of '06, the Jane'! This is the Powertwin, an awesome, A/T tandem. Pushes and steers like a dream. Not since I chased down a BebeConfort Everest a half dozen years ago have I lusted after a stroller so badly. It is just, so cool, it makes me want to have twins! The line will be distributed by the absolutely delightful Ernest Heinzer and his family.
The weight is around 35 pounds, which places it in the Mountain Buggy/Phil and Ted's weight range. But at $550, it is $100 less.It will be available the beginning of January '06. It is wildly popular in Europe, and we are lucky to get it here.
Jane' is a Spanish company, which is known for it's ultra-safe car seats. In fact, they distributed little key chains at the Expo with mini crash-test dummies on them, heehee. Two of their booster models will also be sold here, in January. Unfortunately,
these won't be:WHY? Because their matching infant car seats have not yet been approved for US use! AUGH!!!!!!!
In Part 4...
Chillin' with Mr. Perego, the man himself. And...Whose line is this anyway???Stay tuned........